Words Mean Different Things to Everyone

Asmundson and Stein (1994)  Found that compared to non shy controls, extremely socially fearful people were quicker at locating dots that followed words they connected with themselves, e.g. “failure”, “worthless” etc. than dots followed by either words which were neutral or words which indicated a physical threat like “fire” or “punch”.  This may suggest that people with social phobia are more over-focused on social threat to such an extent that physical threat is less scary for them.
Interestingly, the first time I typed this, I typed that extremely socially fearful people were quicker at locating “dogs” that followed words … etc.  Which probably proves the point that we’re quicker to connect with words connected to something we think about often.  (My dog is my baby and I spend some time each day in the park spotting rare breeds of dogs).


I’m not sure this study tells us any more than that, really.  I suspect if you gave the same group of individuals words connected with their hobbies or interests, they would also be more focused although we already know that negative emotion gets most people’s attention quicker than positive emotion.


Were this study can help us as individuals, is in recognising that our minds are  focused on social negatives  and therefore are likely to find them, whereas there is a whole bunch of other information out there, for instance about people who like and respect us, that we’re probably unaware of.

And if someone shouts “Fire!” I suggest we all run out of the building quicker than we would run to the front of the queue when someone shouted “Failure!”

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